From Tweets to Insights: Social Opinion Mining on CSR

A recent study applies opinion mining techniques to Twitter data to assess public attitudes toward corporate social responsibility (CSR) in the mining sector. Using natural language processing and sentiment analysis, researchers uncover significant regional and thematic differences in how CSR efforts are perceived—ranging from skepticism in Latin America to cautious optimism in parts of Africa. The findings suggest that real-time social media analysis can serve as an early warning system for companies seeking to gauge and improve their social license to operate.